Geomarketing is a potent tactic that leverages geographic data and location-based information to direct marketing initiatives. It is a very efficient technique to communicate with clients in particular regions and send them ads that are more pertinent to them.
The first step in the Geomarketing process is to define specific target zones, such as areas around competitors’ facilities, landmarks, events, or even entire neighbourhoods. A targeting tool is used for this, enabling us to create unique fences with a 3 meter precision (10 feet).
The next stage is finding your clients who enter those zones, this is accomplished by identifying people’s mobile devices when they enter the target areas and including their consumer profiles in the campaign audience.
Once recognized, ads are sent to these customers based on their choices for devices and online buying behaviour.
To make sure that the correct individuals see the advertising at the right moment, our cutting-edge artificial intelligence technologies optimize the ad forms and distribution techniques. The genuine ROI of the campaign is then calculated by counting the number of actual conversions brought about by the adverts, such as visits to a business location.
Finally, we will get the useful information we require from this to enhance and optimize your marketing strategies.