Geomarketing is a potent tactic that leverages geographic data and location-based information to direct marketing initiatives. It is a very efficient technique to communicate with clients in particular regions and send them ads that are more pertinent to them.
The first step in the Geomarketing process is to define specific target zones, such as areas around competitors’ facilities, landmarks, events, or even entire neighbourhoods. A targeting tool is used for this, enabling us to create unique fences with a 3 meter precision (10 feet).
The next stage is finding your clients who enter those zones, this is accomplished by identifying people’s mobile devices when they enter the target areas and including their consumer profiles in the campaign audience.