Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is widely used to understand the performance of a website, user behavior and marketing campaigns. The tool allows website owners to track visitor behavior on their site, including how they found the site, what pages they viewed, and how long they spent on the site. It also enables tracking of e-commerce transactions, effectiveness of marketing campaigns and setting goals for a website.
One of the key features of Google Analytics is its ability to track user behavior on a website. This includes information such as the number of pageviews, average time spent on the site, and the bounce rate (percentage of visitors who leave the site after viewing one page). Specific pages on a site can also be tracked, including number of views, average time spent on the page, and the bounce rate. This information can be used to identify popular pages, underperforming pages, and which pages need improvement.
Google Analytics also enables tracking of e-commerce transactions, including total revenue generated, number of transactions, and average order value. This helps identify which products are selling well and which ones are not, allowing for necessary improvements. Additionally, marketing campaigns can be tracked, including number of clicks, conversions, and conversion rate. This can help identify effective campaigns and areas that need improvement.
Google Analytics also allows setting goals for a website, including desired pageviews, bounce rate and conversion rate. This helps track progress and identify areas that need improvement. Overall, Google Analytics is a powerful tool that provides valuable insights and helps website owners make data-driven decisions to improve their website and online presence.