Google Ads is a platform that allows businesses to design and manage online advertising campaigns. It includes search campaigns, display campaigns, remarketing campaigns, and YouTube campaigns. A search campaign is triggered when a user enters a set of keywords selected by the advertiser. The advertiser’s ad appears at the top or bottom of the search results and they only pay when a user clicks on their ad. The main goals of a search campaign are to raise exposure and brand recognition, create leads and sales, and direct traffic to the website. A display campaign shows ads across a variety of websites, allowing advertisers to reach a specific audience and target them based on their interests, activity, and geography. Remarketing campaigns allow businesses to reconnect with visitors who have previously expressed interest in their products or services. YouTube video advertising is the process of promoting a product or service through ads hosted on the YouTube platform. These ads can be tailored to specific viewers using YouTube’s targeting features and analytics.